Research Seminar: Consumer Brand Defense

Course Description

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.

General information

 
Type of Course Seminar of the Master’s Degree in Business Administration

The research seminar includes topics from the scientific discourse and serves as preparation for a master’s thesis at our chair.
ECTS 6 + 2
Language English
Pre-Requisites Completed BBA / BSC-degree and focus ("Vertiefung") on marketing.

The courses Research Seminar (KSL: 9482) and Research Report Research Seminar Marketing (KSL: 448361) can be completed only jointly. Also, both courses must be completed in the same semester. 
Eligibility criteria The number of participants is limited to 16. In the selection process, the following selection criteria will be applied:
Motivation letter and CV
Assessment Group work: carrying out an empirical research project and presentation in the form of a scientific poster session and a written research report.
Lecturer Dr. Bettina Nyffenegger, Dr. Lucia Malär, Clemens Ammann
Tools needed SPSS can be obtained from the IT services UniBE (Softwareshop Unibe)

Event Information

 
Registration To register please fill out the following Application Form. Please note that incomplete or incorrect applications will not be considered.

Please send the completed application form, your record of grades and your CV to Eric Briner (eric.briner@imu.unibe.ch) with the following subject (E-Mail Betreff): "Application Research Seminar Marketing".

Deadline: Monday, 26th August. Please note that we cannot give any information on the status of your application during the application process.

On Friday, 30th August, it will be announced via personal email, whether or not you are admitted to the research seminar. In case of admission, attendance at the kick-off meeting is mandatory.
Application Form Research Seminar (PDF, 691KB)

Course procedure

 
Kick-off-Meeting Attendance at the kick-off is mandatory. If you cannot attend the kick-off you must find a person who will represent you. In case of no-show, the registered student will not be admitted to the seminar.

During the kick-off meeting, the seminar program and your tasks will be explained in detail.
Presentation Presentations will take place in blocks (compulsory attendance of all).
Termininformationen
Kick-Off-Veranstaltung Erläuterungen zum Aufbau, zur Zielsetzung und zum genauen Ablauf des Proseminars.
Einführung in das wissenschaftliche Arbeiten und in die Literaturrecherche.
Themenwahl In den Arbeiten werden insbesondere Themen aus den Bereichen Markenmanagement und digitale und strategische Markenführung behandelt. Die Themen werden in der Kick-Off Veranstaltung bekannt gegeben.
Termin 1 Kick-Off
16.09.2024, 10:00 - 12:00 Uhr
Ort: Seminarraum 104, Hauptgebäude H4
Termin 2 Einführung in die Literaturreche
16.09.2024, 13:00 - 14:00 Uhr
Ort: Raum 109, Engehaldenstrasse 8
Termin 3 Besprechung des Grobkonzepts
14.10.2024, 13.00-17.00, individuelle Termine
Ort: Büro 107 Engehalde 4
Termin 4 Schreibwerkstatt
21.10.2024, 10:00 - 12:00 Uhr 
Ort:: Seminarraum 331, Hauptgebäude H4
Termin 5 Q&A Session 1
11.11.2024, 13:00 - 17:00 Uhr
Ort: Büro 108 / Engehalde 4
Termin 6 Q&A Session 2
02.12.2024, 13:00 - 17:00 Uhr
Ort: Büro 108 / Engehalde 4
Termin 7 Präsentationen
09.12.2024, 13:00 - 17:00 Uhr
Ort: Seminarraum 104, Hauptgebäude H4
Abgabe der Proseminararbeit 13.12.2024, bis 12:00 Uhr