Abteilung Marketing

Lehrveranstaltungen

Product and Price Management

Course Description

Product Management:

  • Defining the Product
  • Innovation Management
  • Management of Established Products
  • Brand Management

Price Management:

  • The Key Aspects of Determining Prices in a Complex Setting
  • The Theoretical Foundations of Pricing Decisions
  • Understanding Customers, Costs and Competition: Approaches to Pricing

General information

 
Type of Course Foundation course of the MSc
ECTS 4.5
Language English
Pre-Requisites Completion of BSc
Number of Participants no limitation
Assessment Written Exam, 90 minutes + group work
Lecturer Prof. Dr. Harley Krohmer
Assistant Dr. Clemens Ammann
KSL Link KSL

Time Schedule

 
Lecture dates Wednesdays, 8.15 - 10.00
Place Room 201, Main Building

Lecture notes & scripts

Please register for the lecture via KSL and you will be automatically added to ILIAS group. There you will find the lecture notes & scripts.