Forschung

2024

Matzinger, Jonathan Tim; Ammann, Clemens Luis; Näpfli, Salome Nina; Krohmer, Harley (February 2024). The Double-Edged Sword of Brand Purpose in Times of Criticism: Fostering a Protective Halo and Precipitating Expectations (Unpublished). In: AMA.

2023

Matzinger, Jonathan Tim; Ammann, Clemens Luis; Krohmer, Harley; Hediger, Andreas; Näpfli, Salome Nina (26 May 2023). Investigating the True Effect of Corporate Reputation on Firm Performance Disentangling the Measurement Jungle (Unpublished). In: EMAC.

2022

Giuffredi-Kähr, Andrea; Petrova, Alisa; Malär, Lucia (2022). Sponsorship Disclosure of Influencers – A Curse or a Blessing? Journal of Interactive Marketing, 57(1), pp. 18-34. Sage 10.1177/10949968221075686

Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; Nagel, Felix; Hoyer, Wayne; Zhang, Z. John (2022). Succeeding in competitive arenas with arena-relevant marketing capabilities. European journal of marketing, 56(2), pp. 321-350. Emerald 10.1108/EJM-09-2019-0703

2021

Hofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John (2021). A de-biased direct question approach to measuring consumers' willingness to pay. International journal of research in marketing, 38(1), pp. 70-84. Elsevier 10.1016/j.ijresmar.2020.04.006

2020

Ammann, Clemens Luis; Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (27 May 2020). A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand (Unpublished). In: European Marketing Academy 2020 Annual Conference. Budapest, Hungary. 26.-29.05.2020.

Morhart, Felicitas; Malär, Lucia (2020). Authenticity in luxury branding. In: Morhart, Felicitas; Wilcox, Keith; Czellar, Sandor (eds.) Research handbook on luxury branding (pp. 190-207). Edward Elgar Publishing 10.4337/9781786436351.00023

Ammann, Clemens Luis; Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (14 February 2020). A Typology of Consumer Brand Defenders (Unpublished). In: 2020 AMA Winter Academic Conference. San Diego, CA. 14.-16.02.2020.

Petrova, Alisa; Malär, Lucia Andrea; Krohmer, Harley; Hoyer, Wayne David; Khamitov, Mansur (February 2020). Creepiness in Personalized Online Advertising (Unpublished). In: American Marketing Association Winter Academic Conference. San Diego, CA. 14.-16.02.2020.

Ehrensperger, Elena; Erkhova, Daria; Yadavalli, Aparna; Krohmer, Harley (2020). What really matters for startups in luxury: entrepreneurial luxury excellence. Journal of research in marketing and entrepreneurship, 22(1), pp. 37-63. Emerald Publishing 10.1108/JRME-03-2019-0020

Malär, Lucia; Khamitov, Mansur; Giuffredi-Kähr, Andrea (2020). The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands. In: ASSOCIATION FOR CONSUMER RESEARCH.

2019

Schellong, Margarete; Kraiczy, Nils D.; Malär, Lucia; Hack, Andreas (2019). Family Firm Brands, Perceptions of Doing Good, and Consumer Happiness. Entrepreneurship theory and practice, 43(5), pp. 921-946. Wiley 10.1177/1042258717754202

Ammann, Clemens Luis; Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (22 August 2019). Brand Defense durch die Community – Wenn Konsumenten und Konsumentinnen Marken verteidigen (Unpublished). In: Schweizer Online Marketing Konferenz. Bern. 22.08.2019.

Stöckli, Sabrina; Höchli, Bettina; Dorn, Michael Hans; Messner, Claude Mathias (21 June 2019). Improving Personality-Mining Algorithms Used for Psychological Targeting with a Psychometric Scale for Susceptibility to Social Influence (Unpublished). In: INFORMS Marketing Science Conference. Roma, Italy. 20.-22.06.2019.

Erkhova, Daria; Ehrensperger, Elena; Krohmer, Harley (28 May 2019). Digitization of Customer Experience in Luxury (Unpublished). In: 48th Annual Conference of the European Marketing Academy. 28.05.2019-31.05.2019.

Petrova, Alisa; Malär, Lucia Andrea; Krohmer, Harley; Khamitov, Mansur; Hoyer, Wayne David (17 May 2019). Creepiness in personalized online marketing: Concept, measurement, and consequences (Unpublished). In: Theory + Practice in Marketing. Columbia University, New York, NY. May 16-18, 2019.

Ammann, Clemens Luis; Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (May 2019). What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives (Unpublished). In: 48th Annual Conference of the European Marketing Academy. Hamburg. 28.-31. May 2019.

Petrova, Alisa; Kähr, Andrea; Malär, Lucia Andrea; Hauert, Dominik (24 February 2019). Ad Transparency in Influencer Marketing: A Curse or A Blessing? (Unpublished). In: American Marketing Association Winter Academic Conference. Austin, TX. 22.-24.02.2019.

2018

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. (13 October 2018). When Consumer Brand Sabotage Harms Other Consumers' Relationship with the Brand (Unpublished). In: The 2018 Annual Conference of the Association for Consumer Research. Dallas, TX. 11. - 14.10.2018.

Erkhova, Daria; Ehrensperger, Elena; Krohmer, Harley; Schulte-Mecklenbeck, Michael (11 October 2018). The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry (Unpublished). In: The 2018 Annual Conference of the Association for Consumer Research. Dallas, TX. 11.10.2018-14.10.2018.

Petrova, Alisa; Kähr, Andrea; Malär, Lucia Andrea; Stucki, Nadine (29 May 2018). Influencer Marketing: When and Why Does Ad Disclosure Matter? (Unpublished). In: EMAC. Glasgow. 29.05.-01.06.2018.

Ehrensperger, Elena; Erkhova, Daria; Yadavalli, Aparna (12 April 2018). What really matters for startups in luxury: Entrepreneurial luxury excellence (Unpublished). In: The Monaco Symposium on Luxury 2018. Monte-Carlo, Monaco. 12.04.2018-13.04.2018.

Malär, Lucia Andrea; Herzog, Daniela; Krohmer, Harley; Hoyer, Wayne David; Kähr, Andrea (2018). The Janus Face of Ideal Self-Congruence : Benefits for the Brand versus Emotional Distress for the Consumer. Journal of the Association for Consumer Research, 3(2), pp. 163-174. University of Chicago Press 10.1086/697080

Nyffenegger, Bettina; Kähr, Andrea; Krohmer, Harley; Hoyer, Wayne D. (2018). How Should Retailers Deal with Consumer Sabotage of a Manufacturer Brand? Journal of the Association for Consumer Research, 3(3), pp. 379-395. University of Chicago Press 10.1086/698875

2017

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (27 October 2017). Consumer Brand Sabotage : When and Why Does it Cause Damage among Consumers? (Unpublished). In: Association for Consumer Research Conference. San Diego, California. 26.-29.10.2017.

Nyffenegger, Bettina; Kähr, Andrea (18 August 2017). Erste Untersuchung zu Markensabotage : wenn der Kunde zum Feind wird. Werbewoche Media-Daten

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (22 June 2017). How Should Retailers Respond to Consumer Brand Sabotage? (Unpublished). In: Conference accompanying the special issue of the JACR on the Consumer Response to the Evolving Retailing Landscape. Philadelphia, Pennsylvania. 22.-23.06.2017.

Nyffenegger, Bettina; Kähr, Andrea (2017). Das Phänomen der Markensabotage. OTX World : das unabhängige Magazin für den Rx- und OTC-Markt in der Schweiz, 139, pp. 16-17. Sanatrend AG

2016

Kähr, Andrea; Casanova, Marco; Heri, Patrick; Krohmer, Harley (24 May 2016). Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility (Unpublished). In: EMAC 2016. Oslo. 24.-27.05.2016.

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (18 May 2016). Consumer Brand Sabotage – Phenomenon and Managerial Challenges (Unpublished). In: BBR Conference 2016. Toronto. 18.-20.05.2016.

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (2016). When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage. Journal of marketing, 80(3), pp. 25-41. American Marketing Association. 10.1509/jm.15.0006

Morhart, Felicitas; Malär, Lucia Andrea (2016). Markenauthentizität: Konzeption, Messung und Steuerung. In: Esch, F.-R. (ed.) Handbuch Markenführung. Springer Reference Wirtschaft (pp. 1-15). Springer Fachmedien Wiesbaden 10.1007/978-3-658-13361-0_58-1

2015

Herzog, Daniela; Nyffenegger, Bettina; Buffat, Marcel; Neuenschwander, René (May 2015). Understanding E-Bike Users' Behaviour, Motives, and Barriers to the Use - An Empirical Study with high Potential for Mobility Management. In: European Conference on Mobility Management. Utrecht (NL). 20.-22.05.2015.

Morhart, Felicitas; Malär, Lucia; Guèvremont, Amélie; Girardin, Florent; Grohmann, Bianca (2015). Brand Authenticity: An Integrative Framework and Measurement Scale. Journal of consumer psychology, 25(2), pp. 200-218. Elsevier 10.1016/j.jcps.2014.11.006

Herzog, Daniela; Malär, Lucia; Krohmer, Harley (26 February 2015). “Therapeutic Advertising”: When Do Female Consumers Really Benefit? In: The 2015 SCP Winter Conference. Phoenix. 26.-28.02.2015.

Morhart, Felicitas; Malär, Lucia; Girardin, Florent; Guèvremont, Amélie; Grohmann, Bianca (26 February 2015). Brand Authenticity: An Integrative Framework and Measurement Scale. In: The 2015 SCP Winter Conference.. Phoenix. 26.-28.02.2015.

Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.; Malär, Lucia (2015). Service Brand Relationship Quality: Hot or Cold? Journal of Service Research, 18(1), pp. 90-106. Sage 10.1177/1094670514547580

2014

Malär, Lucia; Morhart, Felicitas; Girardin, Florent; Guèvremont, Amélie; Grohmann, Bianca (3 June 2014). Dear Brand, Please Help me to Become a True-Man Out of the Truman: The Role of Brand Authenticity. In: 43rd EMAC Conference. Valencia, Spain. 03.-06.06.2014.

Herzog, Daniela; Malär, Lucia; Krohmer, Harley; Nyffenegger, Bettina (June 2014). Psychological distance of consumers’ selves: reality vs. ideals. In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions. Valencia, Spain. 03.06.-06.06. 2014.

Gustova, Elena; Leuenberger, Dinah; Krohmer, Harley (2014). Cross-Cultural Differences in Luxury Consumption: an Empirical Comparison between Japanese and Swiss Consumers. In: 2014 Monaco Symposium on Luxury. Monaco. 10.04.-11.04.2014.

2013

Krohmer, Harley; Hofstetter, Reto; Miller, Klaus (2013). Exakte Messung der Zahlungsbereitschaft von Kunden als Erfolgsfaktor des Preismanagements. In: Kisgen, Stefanie; Dresen, Anne; Faix, Werner G. (eds.) International Management (pp. 645-662). Stuttgart: Steinbeis-Edition

Girardin, Florent; Guèvremont, Amélie; Morhart, Felicitas; Malär, Lucia; Grohmann, Bianca (February 2013). Brand Authenticity: an Integrative Framework. In: AMA Winter Educators' Conference. Las Vegas, Nevada, USA. 15.-17.02.2013.

Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2013). How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products? Journal of Product Innovation Management, 30(5), pp. 1042-1053. Wiley 10.1111/jpim.12040

2012

Blatter, David; Hofstetter, Reto; Krohmer, Harley; Miller, Klaus; Zhang, John (2012). Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods. In: Proceedings of the AMA Winter Educators' Conference 2012 23. Chicago: American Marketing Association AMA

Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (2012). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science, 40(5), pp. 728-744. New York, N.Y.: Springer 10.1007/s11747-011-0251-8

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2012). Measuring Consumers' Willingness to Pay. Which Method fits best? GFK Marketing Intelligence Review, 4(1), pp. 42-49. De Gruyter

Wittwer, Dimitri; Malär, Lucia; Nyffenegger, Bettina; Grohmann, Bianca; Krohmer, Harley (2012). Measuring the Cult Status of Brands. Conceptual Considerations and Scale Development. In: Proceedings of the 41th European Marketing Academy Conference EMAC. Lissabon. 22.-25.05.2012.

2011

Malär, Lucia; Krohmer, Harley; Hoyer, Wayne; Nyffenegger, Bettina (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of marketing, 75(4), pp. 35-52. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.75.4.35

Wittwer, Dimitri; Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2011). How to Position Brands to Attract Narcissistic Consumers: Authentic versus Aspirational Branding. In: Proceedings of the 40th EMAC Conference, 24.-27.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2011). Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies. In: Proceedings of the 40th EMAC Conference, 24.-25.5.2011, Ljubljana, Slovenia. Brüssel: European Marketing Academy

Blatter, David; Miller, Klaus (2011). Divide or Unite? Consumers' Evaluations of Partitioned and Allinclusive Pricing Strategies. In: Proceedings of the 2011 AMA Summer Marketing Educators' Conference, 5.-7.8.2011, San Francisco, USA. Chicago: American Marketing Association AMA

Krohmer, Harley; Miller, Klaus (2011). Grundlegende Preisinstrumente im B2B. In: Homburg, Christian; Totzek, Dirk (eds.) Preismanagement auf Business-to-Business-Märkten (pp. 105-126). Wiesbaden: Gabler Verlag

Krohmer, Harley; Zhang, Z. John; Hofstetter, Reto; Miller, Klaus (2011). How Should Consumers’ Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches. Journal of Marketing Research, 48(1), pp. 172-184. American Marketing Association 10.1509/jmkr.48.1.172

2010

Leschnikowski, Katja (2010). Authenticity in Advertising. Design and Success Factors. Norderstedt: Books on Demand

Nyffenegger, Bettina (2010). Consumer-Brand Relationships: How Consumers Perceive, Evaluate and Relate to Brands. Norderstedt: Books on Demand

Pomi, Bénédicte; Malär, Lucia (2010). Der Einfluss von Marken auf Kinder und Jugendliche. Saarbrücken: VDM Verlag Dr. Müller

Malär, Lucia; Nyffenegger, Bettina; Grohmann, B.; Krohmer, Harley (2010). Characteristics of Cult Brands. In: Proceedings of the 39th EMAC Conference. Brüssel: European Marketing Academy

Miller, Klaus (2010). Was ist der Kunde bereit zu zahlen? Sales Drive - das Hörmagazin für den professionellen Vertrieb St. Gallen: Institut für Marketing

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy

Malär, Lucia; Nyffenegger, Bettina (2010). Managing Brand Personality: Antecedents and Consequences (Unpublished). In: Proceedings of the 6th Thought Leaders International Conference on Brand Management. Lugano. 18.-20. April 2010.

Malär, Lucia; Nyffenegger, Bettina; Krohmer, Harley (2010). Brand Personality Implementation. In: Proceedings of the 6th Thought Leaders International Conference on Brand Management, 18.-20. April 2010, Lugano, Switzerland.

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality. In: Proceedings of the 6th Thought Leaders International Conference on Brand Management, 18.-20. April 2010, Lugano, Switzerland.

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Emotional versus Cognitive Brand Relationship Quality: An Empirical Study of Frequent Flyers in the Airline Industry. In: Proceedings of the AMA Winter Educators' Conference, 19.-22.2.2010, New Orleans, USA. Chicago: American Marketing Association AMA

Blatter, David; Hofstetter, Reto; Miller, Klaus (2010). Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements. In: Proceedings of the AMA Winter Educators' Conference 2010, 19.-22.2.2010, New Orleans, Louisiana/USA. Chicago: American Marketing Association AMA

Krohmer, Harley; Leschnikowski, Katja (2010). The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy

Leschnikowski, Katja; Krohmer, Harley (2010). The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study. In: Proceedings of the AMA Winter Educators' Conference 2010 (Branding and Communication competitive track), 19.-22.2.2010, New Orleans, Louisiana/USA. Chicago: American Marketing Association AMA

2009

Homburg, Christian; Kuester, Sabine; Krohmer, Harley (2009). Marketing Management: A Contemporary Perspective. New York: McGraw-Hill

Homburg, Christian; Krohmer, Harley (2009). Grundlagen des Marketingmanagements. Einführung in Strategie, Instrumente Umsetzung und Unternehmensführung [Textbook] . Wiesbaden: Gabler

Wiederkehr, Myriam; Nyffenegger, Bettina (2009). Du entscheidest, was Kult ist. Entstehung und Beeinflussung von Kultmarken. Saarbrücken: VDM Verlag Dr. Müller

Hofstetter, Reto; Miller, Klaus (2009). Precision Pricing. Measuring consumers' willingness to pay accurately. Norderstedt: Books on Demand

Weispfenning, Felix (2009). Leadership in marketing, sales and retailing. An implementation perspective. Hamburg: Kovac

Malär, Lucia (2009). Performance implications and implementation of brand personality. A dyadic perspective on managers intentions and consumers perceptions. Merkur. Schriften zum innovativen Marketing-Management: Vol. 34. Hamburg: Kovac

Haas, Alexander (2009). Kann zu viel Kundenorientierung nachteilig sein? Eine Analyse der Wirkung der Kundenorientierung von Verkäufern auf die Kaufentscheidung. Zeitschrift für Betriebswirtschaft ZfB, 79(1), pp. 7-30. Berlin: SP Gabler Verlag 10.1007/s11573-009-0009-7

Hofstetter, Reto; Miller, Klaus (2009). Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft. Marketing Review St. Gallen - die neue Thexis, 26(5), pp. 32-37. Wiesbaden: Springer Gabler

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). How should we measure consumers' willingness to pay? An empirical comparison of State-of-the-Art approaches. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). How should we measure consumers' willingness to pay? An Empirical comparison of State-of-the-Art approaches. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy

Miller, Klaus; Hofstetter, Reto; Krohmer, Harley; Zhang, John (2009). Who should we ask when measuring consumers' willingness to pay for product innovations? In: Proceedings of the 38th EMAC Annual Conference, 26.-29. Mai 2009, Nantes. Brüssel: European Marketing Academy

Blatter, David; Hofstetter, Reto; Miller, Klaus; Krohmer, Harley (2009). Improving the direct estimation of demand by adjusting for incorrect price-statements. In: Proceedings of the 38th EMAC Annual Conference, 26.-29.5.2009, Nantes. Brüssel: European Marketing Academy

Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2009). How should we ask when measuring consumers' willingness to pay for product innovations. In: Proceedings of the AMA 2009 Summer Marketing Educators' Conference, 7.-10.8.2009, Chicago. Chicago: American Marketing Association AMA

Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Krohmer, Harley; Malär, Lucia; Hoyer, Wayne; Nyffenegger, Bettina (2009). Key success factors in the implementation of an intended brand personality. A Dyadic perspective. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Weissbrich, Dirk; Krohmer, Harley; Jensen, Ove (2009). The marketing-sales-finance triangel. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Haas, Alexander; Krohmer, Harley; Weispfenning, Felix (2009). Sales leadership effectiveness. Meta-analysis and assessment of causal effects. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

Haas, Alexander (2009). Understanding Relationship Marketing and Negotiation in a Globalized World, Selling & Sales Management SIG's Special Session "Internationalizing Selling and Relationship Marketing: Important Topics and Expanding Research Teams", AMA 2009 Winter Educators Conference "Excellence in Marketing Research. Striving for Impact", 23. Februar 2009.

2008

Homburg, Christian; Klarmann, M; Krohmer, Harley (2008). Statistische Grundlagen der Datenanalyse. In: Herrmann, Andreas (ed.) Handbuch Marktforschung (pp. 213-240). Wiesbaden: Gabler

Homburg, Christian; Jensen, Ove; Krohmer, Harley (2008). Configurations of Marketing and Sales: A Taxonomy. Journal of marketing, 72(2), pp. 133-154. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.72.2.133

Leschnikowski, Katja; Krohmer, Harley (2008). Performance Implications of Celebrity Endorsers - How an Image Fit between the Celebrity and the Brand affects an Image Transfer. In: Perks, Keith J.; Shukla, Paurav (eds.) Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, Brighton, UK, 27.-30.5.2008 ([1-13]). Brüssel: European Marketing Academy

Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2008). When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers Involvement in the Direct Elicitation of Reservation Prices. In: Proceedings of the AMA 2008 Winter Educators' Conference, Marketing the Organization and its Products and Services, Austin, 15.-18.2.2008 (pp. 418-419). Chicago: American Marketing Association AMA

Homburg, Christian; Krohmer, Harley (2008). Der Prozess der Marktforschung: Festlegung der Datenerhebungsmethode, Stichprobenbildung und Fragebogengestaltung. In: Herrmann, Andreas; Homburg, Christian; Klarmann, Martin (eds.) Handbuch Marktforschung (pp. 21-52). Wiesbaden: Gabler

Cetin, Mayk; Miller, Klaus (2008). Kundennutzenkommunikation - Strategien zur Steigerung der Zahlungsbereitschaft von Konsumenten. Saarbrücken: VDM Verlag Dr. Müller

Haas, Alexander; Kenning, Peter (2008). Flattery's Curse: How Customer-Oriented Selling Affects Short-Term Customer Satisfaction and Decision to Buy. In: Proceedings of the 2008 AMA Winter Marketing Educators Conference: Marketing the Organization and Its Products and Services, Austin, 15.-18.2.2008 (pp. 108-109). Briarcliff Manor, New York: Academy of Management

Haas, Alexander; Kenning, Peter (2008). Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel? Marketing - Zeitschrift für Forschung und Praxis ZFP, 30(4), pp. 195-206. München: C.H. Beck

Haas, Alexander (2008). Customer orientation of employees: Review and research suggestions. Zeitschrift für Betriebswirtschaft ZfB, 78(10), pp. 1061-1100. Berlin: Springer 10.1007/s11573-008-0112-1

2007

Weissbrich, Dirk; Krohmer, Harley; Miller, Klaus (2007). Integrating and Extending our Understanding of the Marketing-Finance Interface and its Performance Implications. In: Moor, Jakki; Fisher, Robert (eds.) Proceedings of the AMA 2007 Summer Marketing Educators' Conference: Enhancing Knowledge Development in Marketing, Washington D.C., USAWashington D.C., USA (pp. 132-134). Chicago: American Marketing Association AMA

Weissbrich, Dirk; Miller, Klaus; Krohmer, Harley (2007). The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-15]). Brüssel: European Marketing Academy

Weispfenning, Felix; Krohmer, Harley; Meier, Helena (2007). Leadership in Marketing: Specific Challenges and Managerial Action. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-13]). Brüssel: European Marketing Academy

Krohmer, Harley; Leschnikowski, Katja; Hofstetter, Reto (2007). The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007. Brüssel: European Marketing Academy

Krohmer, Harley; Malär, Lucia; Nyffenegger, Bettina (2007). The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance. In: Dixon, Andrea L.; Machleit, Karen A. (eds.) Proceedings of the 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, 16.-19. February 2007 (pp. 172-173). Chicago: American Marketing Association AMA

Haas, Alexander; Kenning, Peter (2007). How Customer-Oriented Selling Affects Customer Satisfaction and Purchase Behaviour. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-12]). Brüssel: European Marketing Academy

Haas, Alexander (2007). Beeinflussen das Verkäufer- und das Kundengeschlecht die Kundenorientierung von Verkäufern? Eine Analyse auf der Ebene der Dimensionen des Verkäuferverhaltens. Die Unternehmung : Swiss journal of business research and practice, 61(1), pp. 25-42. Versus, Zürich

Krohmer, Harley; Stock-Homburg, Ruth (2007). Internationale Markenstandardisierung: Ganz oder Gar nicht? Eine Untersuchung nicht-monotoner Wirkungsbeziehungen. Zeitschrift für Betriebswirtschaft ZfB, 77(10), pp. 1065-1091. Berlin: Springer 10.1007/s11573-007-0320-0

Haas, Alexander (2007). Hängen die Wirkungen des kundenorientierten Verkaufens von der Kombination von Kunden- und Verkäufergeschlecht ab? Die Betriebswirtschaft : DBW, 67(5), pp. 563-582. Stuttgart: Schäffer-Poeschel

Leschnikowski, Katja; De Pasquale, Claudia (2007). Models in der Werbung. Eine empirische Untersuchung. Saarbrücken: VDM Verlag Dr. Müller

Miller, Klaus; Kertész, Oliver (2007). Markenwert in der Automobilindustrie. Weiterempfehlungsbereitschaft und Preispremiumakzeptanz steigern. Saarbrücken: VDM Verlag Dr. Müller

2006

Haas, Alexander (2006). Wie wirkt das kundenorientierte Verkaufen auf die Kundenzufriedenheit mit der Beratung? Eine Analyse unter Berücksichtigung der Interaktionen zwischen den Dimensionen des Verkäuferverhaltens. Marketing - Zeitschrift für Forschung und Praxis ZFP, 28(4), pp. 236-246. München: C.H. Beck

Haas, Alexander (2006). Bestimmungsfaktoren des Beratungserfolges: Eine informationsökonomische Betrachtung und empirische Analyse im Handel. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung(August), pp. 638-664. Düsseldorf: Verl.-Gruppe Handelsblatt

Krohmer, Harley; Weispfenning, Felix (2006). Führung in Marketing und Vertrieb. In: Zaugg, Robert J. (ed.) Handbuch Kompetenzmanagement. Durch Kompetenz nachhaltig Werte schaffen. Festschrift für Prof. Dr. Dr. h.c. mult. Norbert Thom zum 60. Geburtstag (pp. 263-270). Bern: Haupt

Homburg, Christian; Krohmer, Harley (2006). Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung [Textbook] . Wiesbaden: Gabler

Leschnikowski, Katja (2006). Celebrity Endorsers: Die Wirkung der Passfähigkeit zwischen Prominentem und Marke. Saarbrücken: VDM Verlag Dr. Müller

Weissbrich, Dirk (2006). Produktvorankündigungen: Grundlagen, Wirksamkeit, Management. Saarbrücken: VDM Verlag Dr. Müller

Krohmer, Harley; Miller, Klaus; Hofstetter, Reto (2006). Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach. In: Grewal, Dhruv; Levy, Michael; Krishnan, R. (eds.) Proceedings of the AMA 2007 Summer Marketing Educators' Conference: Enhancing Knowledge Development in Marketing (pp. 314-315). Chicago: American Marketing Association AMA

Krohmer, Harley; Malaer, Lucia; Nyffenegger, Bettina (2006). The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

Leschnikowski, Katja; Schweizer, Markus; Drengner, Jan (2006). Celebrities as Image Conditioner for Brands? An Empirical Study Based on the Match-Up Hypothesis. In: Johnson, Jean L.; Hulland, John (eds.) Proceedings of the 2006 AMA Winter Educators' Conference: Marketing Theory and Applications (pp. 7-8). Chicago: American Marketing Association AMA

Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2006). Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

Weispfenning, Felix; Krohmer, Harley; Weissbrich, Dirk (2006). Antecedents of Perceived Store Price Level: An Integrated Model. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

Weissbrich, Dirk; Weispfenning, Felix (2006). Management of Store Price Images: How to Lever Store Price Image Without Actually Adjusting Prices. In: ECR International Commerce Institute Europe, Stockholm 2006 ([1-13]). Internetpublikation

Homburg, Christian; Krohmer, Harley (2006). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung [Textbook] . Wiesbaden: Gabler